This study explores the perception of mutual fund investors in Pollachi, focusing on their awareness, preferences, risk tolerance, and investment behavior. It aims to understand the key factors influencing investment decisions, including the role of financial literacy, past experiences, and market conditions. Data was collected through structured questionnaires from a diverse group of investors. The study reveals gaps in investor education and the need for improved communication from fund houses. These insights can help financial institutions tailor products and strategies to investor needs.