The rapid growth of digital infrastructure and smartphone penetration has paved the way for the expansion of online food delivery services beyond metropolitan cities and into rural and semi-urban regions. This study explores the emergence and growth of online food delivery apps in rural areas, with a specific focus on Pollachi, a town in Tamil Nadu known for its agricultural economy and evolving consumer landscape. The research examines key factors driving this expansion, such as improved internet connectivity, changing lifestyle patterns, the influence of youth demographics, and increased digital literacy. It also analyzes challenges such as logistical constraints, limited restaurant partnerships, and consumer trust. By assessing both the opportunities and hurdles faced by food delivery platforms in Pollachi, this study aims to provide insights into how rural markets can be effectively tapped and sustained. The findings contribute to a broader understanding of rural digitization and consumer behavior in the context of the Indian food service sector.