The rapid evolution of digital entertainment has led to a significant transformation in the telecommunications sector, particularly through the integration of Over-The-Top (OTT) bundled plans. This study investigates the impact of OTT bundled offerings (such as subscriptions to Netflix, Amazon Prime, Disney+ Hotstar, etc., provided along with telecom plans) on the growth of telecom subscriptions in Coimbatore. By analyzing customer preferences, satisfaction levels, and subscription trends, the research identifies how OTT content has become a key differentiator among telecom service providers. Data was collected through surveys and interviews with subscribers across different age groups and analyzed using statistical tools. The findings suggest that OTT bundles not only enhance customer retention but also attract new subscribers, thereby boosting overall growth in the telecom sector. Additionally, factors such as content variety, pricing, network quality, and brand loyalty were found to influence consumer decisions. The study offers valuable insights for telecom operators to strategize their bundling practices to maximize market penetration in competitive urban markets like Coimbatore.