In the rapidly evolving retail landscape, visual merchandising has emerged as a critical component in influencing consumer perceptions, enhancing brand identity, and driving sales. This study presents a comprehensive comparison of visual merchandising practices in online and offline retail formats, aiming to understand their relative effectiveness in the context of modern marketing strategies. Offline visual merchandising traditionally relies on physical elements such as store layout, lighting, product placement, signage, and window displays to attract and influence customers. In contrast, online visual merchandising leverages digital tools, including website design, product imagery, virtual try-ons, interactive elements, and personalized recommendations, to create an engaging user experience.