The objective of this study is to analyze and compare customer satisfaction levels between Amazon Prime and Flipkart Plus in Coimbatore district, Tamil Nadu, with a specific focus on factors such as service quality, delivery speed, product variety, pricing, and overall value. Through a survey-based method, the study collected feedback from active users of both platforms in Coimbatore, evaluating their satisfaction with important factors like order accuracy, delivery times, ease of use, pricing, and customer service. Amazon prime is often favored for its speedy delivery, extensive product selection, and additional benefits like Amazon prime video and music. In contrast, Flipkart plus shines for its lower subscription fee and focus on local products, particularly in electronics and fashion. The results indicate that amazon prime provides a more extensive range of services, including access to international products and media content, whereas Flipkart plus appeals to customers who prioritize affordability. Both platforms offer comparable delivery speeds and customer support, but individual experiences may differ.