The Indian entertainment industry now features music concerts as a widespread cultural experience preferred by urban youth throughout the country. The assessment stands to reveal how Indian music concert consumers make their preferences while considering Coimbatore district as a specific case. Multiple factors shape concert attendance by affecting concert enthusiasts based on their musical tastes and artists they like through ticket price points while promotions and peer recommendations play major roles. The research applies a quantitative approach to acquire primary data through structured questionnaires which were distributed to Concertgoers and people who might attend concerts within Coimbatore. The research team used statistical tools to evaluate gathered information which facilitated the identification of consumer behaviour’s main influencing variables. Consumer choices to attend music concerts are substantially influenced by their emotional reactions to music and peer perception and the concert's affordable pricing in addition to promotional techniques. The study delivers essential knowledge that helps event organizers and marketers together with music promoters to match their services against audience needs and increase concert attendance numbers. The research emphasizes the increasing requirement for interactive live music performances within Coimbatore's developing urban sector.