A STUDY ON CONSUMER PREFERENCE AND ADOPTION OF ELECTRIC VEHICLES IN INDIA WITH SPECIAL REFERENCE TO POLLACHI


Kalaivanan D, Ms. Kunthavi Nappinnai M, Dr. K. Priyatharsini
Sakthi Institute of Information and Management Studies, Pollachi, Tamil Nadu
Abstract
Electric Vehicles (EVs) represent a future-focused answer to fight emissions of carbon substances while decreasing fossil fuel consumption. The move toward EV adoption in India confronts diverse hurdles together with different opportunities which are determined by how consumers behave alongside governmental support strategies and infrastructure development alongside public knowledge creation. The research investigates EV consumer behaviour and purchase preferences in Pollachi by examining how age, income status, educational background, occupational group, financial benefits and EV technology knowledge affect consumer decision-making. Research results show government support programs have weak effects whereas people's predictions about EV recharging facilities expansion together with increased awareness drive EV adoption patterns. Consumer decisions toward EV adoption are heavily influenced by the combination of three factors: demographic indicators together with EV familiarization and charging infrastructure preparations. EV purchases in Pollachi are mostly driven by factors different than financial incentives. The adoption rate of electric vehicles increases more effectively through better charging facilities and consumer education programs and environmental messaging rather than financial incentives.
Keywords: Electric Vehicles (EVs), Consumer Preference, EV Adoption, Demographic Factors, Vehicle Ownership, Government Incentives, EV Infrastructure, Charging Stations, Market Transition, Cost Efficiency.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-05-15

Vol : 11
Issue : 5
Month : May
Year : 2025
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