ELECTRIC VEHICLES IN COIMBATORE: A COMPREHENSIVE ANALYSIS OF OLA, ATHER, ODYSSE AND TATA PUNCH EV


Mr. Rooban D, Dr. R. Thiyagu, Dr. R. Sharmila
Professor, Sakthi Institute of Information and Management Studies
Abstract
This article presents an in-depth analysis of the electric vehicle (EV) ecosystem in Coimbatore, focusing on four major brands: OLA Electric, Ather Energy, Odysse Electric, and Tata Punch EV. As Coimbatore emerges as a key Tier-II city driving India's EV revolution, the study examines each brand’s market presence, sales performance, product offerings, infrastructure development, and strategic direction. OLA leads the two-wheeler segment with its futuristic scooters, while Ather differentiates itself through innovation and premium positioning. Odysse caters to a wide demographic with affordable models, and Tata Punch EV has redefined compact electric SUVs for urban use. The article also explores the challenges of limited charging infrastructure, consumer awareness, and the role of policy incentives in accelerating EV adoption. With supportive government policies and increasing consumer interest, Coimbatore is poised to become a vital hub for sustainable urban mobility. The insights provided serve as a valuable reference for stakeholders aiming to invest in or understand the region’s EV market dynamics.
Keywords: Electric vehicles, Coimbatore, OLA Electric, Ather Energy, Odysse Electric, Tata Punch EV, EV adoption, sustainable mobility, electric scooters, electric cars, EV infrastructure, Tamil Nadu, urban transportation, clean energy, India EV market, Tier-II cities.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-05-19

Vol : 11
Issue : 5
Month : May
Year : 2025
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