FINANCIAL PERFORMANCE ANALYSIS OF LEADING KITCHEN APPLIANCE BRANDS: A STUDY ON BUTTERFLY GANDHIMATHI APPLIANCES LTD. AND TTK PRESTIGE LTD.
Mr. SaravanaKumar S, Dr. Thiyagu R, Dr. R. Sharmila
Sakthi Institute of Information and Management Studies, Pollachi, Tamil Nadu
Abstract
The Indian kitchen appliance market has become a dynamic battlefield of innovation, consumer preferences, and domestic brand loyalty. Among the key contenders are Butterfly Gandhimathi Appliances Ltd. and TTK Prestige Ltd.—two homegrown names that have etched a strong presence in Indian households. This article presents a comparative financial performance analysis between these two companies from 2021 to 2024. Through profitability, liquidity, leverage, and valuation ratios, we examine how each brand has navigated challenges such as post-pandemic recovery, inflationary pressures, and shifts in consumer behavior. TTK Prestige stands out with robust fundamentals and a resilient market approach, while Butterfly shows commendable gains through focused retail expansion and digital adaptation.
Keywords: Kitchen Appliances, Butterfly Gandhimathi, TTK Prestige, Financial Analysis, Indian Consumer Market, Ratio Analysis
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2025-05-19
Vol | : | 11 |
Issue | : | 5 |
Month | : | May |
Year | : | 2025 |