This study explores the impact of Samsung’s omnichannel marketing strategy on customer experience in Coimbatore, with a focus on how the integration of digital and physical touchpoints influences engagement, satisfaction, and retention. In an era where consumers seamlessly switch between online and offline platforms, brands are expected to offer a unified and consistent experience. Using a structured questionnaire distributed among 193 respondents, the study evaluates the effectiveness of Samsung’s key omnichannel components such as personalized communication, ease of navigation, and cross-channel accessibility. Statistical tools including Chi-Square tests and Pearson correlation analysis were applied to test four hypotheses related to customer engagement, post-purchase satisfaction, consistency, and loyalty. The findings reveal that Samsung’s omnichannel strategy significantly enhances customer engagement and post-purchase satisfaction. Personalized experiences and smooth transitions between digital and physical environments were identified as major contributors to positive customer perception. However, the study also highlights gaps in perceived consistency across channels, indicating a need for better alignment in messaging and service delivery.