Of late consumers are fascinated by the word green when it comes to products and services. Their concern for environment sustainability and healthy lifestyle are pushing them to prefer green products. This study was conducted to explore the awareness levels of consumers towards green products in Kodagu, a small coffee growing district of Karnataka. The data collected was from 160 respondents through a structured questionnaire. Respondents opinions on the awareness of green products, their perception about its features and pricing were sought to understand their purchase behavior. From the responses it can be observed that customers are aware of green products and are keen on shifting to purchasing green products in certain categories especially for long term health benefits and for environment sustainability.