SUSTAINABLE DEVELOPMENT THROUGH GREEN ENTREPRENEURSHIP: INSIGHTS FROM INDIA


Mr. Rahul, Ms. Garima, Ms. Neha Parveen, Mr. Gourav Kamboj, Ms. Prachy
1 & 3.Guru Nanak Khalsa College, Yamuna Nagar , 2. SD Institute of Management and Technology, Yamuna Nagar , 4& 5. Kurukshetra University, Kurukshetra
Abstract
This research paper explores the concept of green entrepreneurship in India and its role in achieving sustainable development. With the growing concern of climate change and environmental degradation, Indian markets are shifting towards eco-friendly products and services. Green entrepreneurship has emerged as a vital component in driving sustainable development, promoting environmentally responsible practices, and creating green jobs. The study proposes a conceptual model explaining the nexus between environmental, economic, and social actors in developing green entrepreneurship, leading to sustainable development. It also examines the opportunities and challenges for green entrepreneurship development in India, highlighting initiatives taken by business houses, individuals, and the government. Key findings suggest that green entrepreneurship can contribute significantly to sustainable development by fostering eco-friendly innovations, reducing environmental impact, and promoting equitable economic growth. The study provides insights into successful green entrepreneurship ventures in India, offering valuable lessons for policymakers, entrepreneurs, and stakeholders.
Keywords: Green Entrepreneurship, Sustainable Development, Eco-Friendly Innovations, Environmental Sustainability, India
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2025-06-18

Vol : 11
Issue : 6
Month : June
Year : 2025
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