A STUDY ON CONSUMER BUYING BEHAVIORS TOWARDS INSTANT FOOD PRODUCTS
Saksharata Kshirsagar , Dr. Puja Kaushik
Rajeev Gandhi College of Management Studies, Navi Mumbai, Maharashtra
Abstract
preservation, transportation, packaging, certification, and protection are collectively referred to as the "food industries." The meals zone has grown to be very various today, with manufacturing spanning from big, capital-intensive, tremendously mechanized industrial operations to small, traditional, family-run organizations that are exceedingly labour-intensive. Numerous food-related firms be counted broadly speaking on regional farming, seafood, and produce. Food performs a crucial function in our lives. For any country, the meals enterprise is essential and significant. It is one of the US economy's seventeen country wide key sectors. It is indispensable to public life. One of the largest sectors in India, the meals processing area makes up 32% of the nation's average meals market and is rated fifth in phrases of production, consumption, exports, and projected growth. It contributes about 8.80% and 8.39% of the Gross Value Added (GVA) in Manufacturing and Agriculture, respectively. It additionally debts for 6% of all industrial funding and 13% of India's exports. Products for rapid cooking are crucial to each person's day by day existence. The cutting-edge find out about offers perception into key factors influencing product attention and frequency of purchase.
Keywords: Consumer, Labor, Agriculture, Food Product, Manufacturing
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2025-07-01
| Vol | : | 11 |
| Issue | : | 6 |
| Month | : | June |
| Year | : | 2025 |