In the evolving landscape of modern business, consumer-centric marketing has become a crucial strategy for building stronger connections with consumers. This study explores the various strategies that businesses can adopt to prioritize and address consumer needs, preferences, and behaviours effectively. It delves into the theoretical foundations of consumer-centric marketing, emphasizing the transition from product-centric to consumer-centric approaches and the psychological underpinnings of consumer behaviour. Through a comprehensive review of current industry practices and case studies, the study highlights the role of data analytics, artificial intelligence (AI), and omnichannel integration in personalizing consumer interactions and creating seamless experiences. It also identifies significant challenges, including data privacy concerns and organizational resistance to change, and offers solutions to navigate these obstacles. The findings demonstrate that consumer-centric marketing strategies, when implemented effectively, lead to enhanced customer engagement, satisfaction, and loyalty, ultimately driving long-term business success. This study provides actionable insights and recommendations for businesses aiming to foster deeper, more meaningful connections with their consumers.