As electric mobility gains momentum in India, understanding customer perceptions becomes crucial for manufacturers aiming to remain competitive in the evolving market. This research presents a customer-centric evaluation of TVS electric vehicles, focusing on five pivotal dimensions—performance, perceived value, sales and after-sales service, charging infrastructure, and brand loyalty. The study, conducted among 120 TVS evehicle users in Madanapalle, employs both descriptive and inferential statistical techniques to identify key drivers of customer satisfaction. Regression results indicate that charging infrastructure and brand loyalty significantly influence customer experience, whereas performance, value, and service quality contribute positively but insignificantly. Gender and age demographics do not significantly affect satisfaction levels, suggesting uniform user expectations across segments. The study recommends enhancing charging accessibility and strengthening brand engagement to improve customer retention. By aligning product strategy with customer insights, TVS can accelerate e-vehicle adoption and secure a leadership position in India’s electric two-wheeler market.