THE IMPACT OF TRUST AND SECURITY ON DIGITAL PAYMENTS THROUGH DIGITAL PAYMENT PLATFORMS: A CASE STUDY OF COIMBATORE CITY
Mr.S.Muruganantham , Aadhikeshavan M, Kavin, Kesavan E, Prajin SK
Department of Commerce with Information Technology, Dr. NGP Arts and Science College, Coimbatore
Abstract
The emergence of digital payment platforms has transformed transactions into a swift and efficient process, particularly in urban areas like Coimbatore, India. However, the success of these platforms is heavily reliant on users’ trust and perceived security. This paper examines the critical factors influencing consumer trust in digital payments, the security challenges users face, and the overall implications for both service providers and consumers. Through a comprehensive analysis of data collected from surveys and interviews, this study aims to provide actionable insights to enhance user confidence and promote more robust digital payment systems.
Keywords: Digital Payment Platforms, Security Challenges, Confidence.
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2025-08-21
| Vol | : | 11 |
| Issue | : | 8 |
| Month | : | August |
| Year | : | 2025 |