The digitization of payment systems has ushered in a transformative era for the retail sector in Coimbatore City. This study discovers the customer viewpoints towards digitized payment systems in retail stores and goals to understand their preferences, challenges, and overall experiences. Through a mixed-method research approach involving quantitative surveys and qualitative interviews, data was collected to gain valuable insights into customer awareness, adoption factors, satisfaction levels, and apprehensions related to digital payment options. The findings designate that while a substantial portion of customers in Coimbatore City are aware of and favour digital payment methods for their convenience, security anxieties and limited digital literacy continue significant barriers to widespread adoption. The study commends enhancing awareness campaigns, improving security measures, and promoting digital literacy to facilitate the seamless integration of digitized payment systems in retail stores, ultimately empowering both customers and retailers alike.