The rapid growth of modern technology and online shopping platforms has transformed consumer purchasing behavior. This study examines the online shopping habits of working professionals in North Karnataka, aiming to identify key factors influencing their buying decisions. Using a descriptive research design, data were collected from 150 respondents through structured questionnaires. The study explores variables such as price, product variety, convenience, trust, and payment preferences, along with the impact of demographic factors like age and income. Findings highlight that ease of use, trust in online retailers, and affordability significantly influence purchasing behavior. The study provides valuable insights for businesses and policymakers to enhance e-commerce strategies and address regional challenges in North Karnataka’s online shopping landscape.