This quantitative study examined how marketing strategy and organizational culture shaped the performance of resorts in the Davao Region. Using a descriptive-correlational approach, the research gathered data from 200 managers and supervisors through standardized survey tools. The study focused on three main constructs: marketing strategy, organizational culture, and organizational performance, which were measured through validated indicators commonly used in hospitality and business research. The research findings showed that both marketing strategies and organizational culture were viewed positively by resort leaders, with strengths noted in accessibility, organizational guidance, and teamwork. Organizational performance, measured across financial, marketing, employee, and operational aspects, was also rated favorably. Correlational analysis revealed that both marketing strategy and organizational culture have significant positive relationships with organizational performance. Regression analysis further indicated that each factor makes a meaningful contribution to organizational performance, with organizational culture having the stronger influence. The results underscore the importance of fostering a supportive internal culture and implementing effective marketing strategies. Resort managers are encouraged to invest in both areas to improve service quality, strengthen competitiveness, and support long-term growth in the region’s tourism industry.