The Indian cosmetics industry is undergoing rapid transformation with advanced formulation technologies, growing market size, and evolving regulatory norms. This paper reviews innovations such as nanocosmetics, natural ingredient formulations, and sustainable practices, examining their impact on market growth. Key toxicological concerns and the regulatory landscape are discussed with a focus on compliance, safety assessment, and international harmonization. Recommendations for industry practice and future research are proposed based on current market trends and global best practices[1–18]. Market Landscape India's cosmetic and personal care market contributed 50% of the FMCG sector value in 2018, growing from USD 31.6 billion in 2011 to USD 52.75 billion in 2017–18. The cosmetics segment alone generated USD 14.443 billion revenue in 2018, with a projected annual growth of 7.1%. Emerging segments include products for men and innovative natural formulations that reflect changing consumer preferences