Investor perception plays a crucial role in shaping investment decisions and influencing movements in equity markets. This study examines the factors affecting investor perception, including risk awareness, market information, economic conditions, return expectations, and behavioral biases. By analyzing how investors interpret market signals and respond to fluctuations, the study aims to understand the underlying psychology that drives investment choices. The findings contribute to a deeper understanding of investor behaviour, helping companies, policymakers, and market participants develop strategies that enhance transparency, trust, and informed decision-making in the equity market ecosystem.