IMPACT OF CROWDFUNDING ON SUSTAINABLE FISHERIES AND LIVELIHOODS IN COASTAL INDIA - AN EVENT ANALYSIS
Ms. B Sai Vennela, Dr. R S Ch Murthy Chodisetty
Department of Management studies, Vardhaman College of Engineering, Shamshabad, Hyderabad. Telangana
Abstract
The method of gathering numerous small contributions from a vast number of people via digital platforms is referred to as Crowdfunding, and is becoming a new way of securing financing for India’s coastal and marine economic sectors. Many of the millions of coastal households whose livelihood depends on small-scale fisheries do not have access to traditional methods of obtaining funding such as banks, government subsidies, cooperative lenders, etc., all of which tend to be too slow, not enough, or not accessible for them. Crowdfunding addresses these issues by allowing communities, NGO’s, and start-up organizations the ability to reach out to people willing to support their efforts and/or to contribute towards the projects by becoming the link between these organizations and the supporters/connected global communities and environmentally engaged (Ecologically aware) group of citizens. Blue Crowdfunding (sea and ocean-based projects that have a connection to the blue economy, environmental protection, ocean management from a community-based approach) uses Crowdfunding platforms to obtain funding for initiatives with a goal of creating sustainable ways of utilizing and protecting marine and coastal resources.
The objective of this research is to determine how Crowdfunding has been utilized in assisting community-based managed blue economy initiatives through a design of methods used in Crowdfunding campaigns to gather funds along with, increasing Community involvement in their local projects, increasing the legitimate perception of the project, and also improving the environmental and socioeconomic impact of the projects. Through an event study method on the selected Crowdfunding campaign cases in the blue economy, potential reasons for the success of these Crowdfunding campaigns will be identified.
Keywords: • Civic crowdfunding
• Marine protected areas (MPAs)
• Coastal livelihood diversification
• Sustainable aquaculture
• Eco-tourism
• Diaspora funding
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2026-01-01
| Vol | : | 11 |
| Issue | : | 12 |
| Month | : | December |
| Year | : | 2025 |