AI is increasingly applied to enhance operational efficiency, risk management, fraud detection, and Customer Relationship Management (CRM) in Banking. CRM in banking focuses on understanding customer needs, improving service quality, personalizing interactions, and building long-term relationships. In recent years, Indian banks have undergone a digital transformation to improve customer engagement and operational efficiency. A key component of this process is Customer Relationship Management (CRM), which focuses on understanding customer needs, managing interactions, and optimizing the relationship lifecycle. Artificial Intelligence (AI) tools like Machine Learning (ML), Natural Language Processing (NLP), and Robotic Process Automation (RPA) are changing CRM strategies in Indian banks, enabled them to provide more individualized services and strengthen client relationships.