Social media has emerged as one of the most powerful platforms influencing consumer buying behavior, particularly in the fashion and clothing sector. With the rapid growth of digital platforms such as Instagram, Facebook, YouTube, and other social networking sites, consumers are increasingly exposed to brand promotions, influencer endorsements, peer reviews, and fashion trends. This study aims to analyze the impact of social media on clothing purchase decisions among consumers in Coimbatore. The research focuses on understanding how social media content, advertisements, influencers, and online reviews influence consumer preferences, brand awareness, and purchase intentions related to clothing products. Primary data were collected from respondents in Coimbatore using a structured questionnaire, and the data were analyzed using percentage analysis and simple statistical tools. The findings of the study reveal that social media plays a significant role in shaping clothing purchase decisions, especially among younger consumers, by reducing purchase uncertainty and increasing awareness of fashion trends and brands. The study also highlights the growing importance of visual content and influencer marketing in the clothing industry. The results provide useful insights for clothing retailers and marketers to design effective social media strategies to influence consumer buying behavior.