THE RISE OF FREELANCING AND ITS IMPACT ON TRADITIONAL HUMAN RESOURCE FUNCTIONS


Vigashini R , Mrs. R. Anitha
B.COM With Information Technology, Dr. N. G. P Arts And Science College, Coimbatore
Abstract
The rapid development of digital technology and online work platforms has significantly increased the popularity of freelancing in the modern labor market. Many organizations now prefer hiring freelancers for specific tasks or short-term projects instead of recruiting permanent employees. This shift has created new opportunities for businesses to access skilled professionals from different locations while reducing operational costs. Freelancing also provides workers with greater flexibility, independence, and the ability to manage their own work schedules. The growth of freelancing has also brought major changes to traditional Human Resource (HR) functions. Activities such as recruitment, training, performance management, and employee engagement are evolving as organizations manage both permanent employees and freelance workers. HR departments are increasingly using digital platforms and new management strategies to coordinate remote and project-based workers. While freelancing offers benefits like flexibility and cost efficiency, it also creates challenges related to communication, performance evaluation, and organizational culture. Therefore, HR professionals must adapt their practices to effectively manage a blended workforce in the modern workplace
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Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2026-03-11

Vol : 12
Issue : 3
Month : March
Year : 2026
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