A EFFECTIVENESS OF TTDC'S DIGITAL PLATFORM IN ENHANCING TOURIST COMFORT AND SATISFACTION


Dr.P. Jayasubramanian, Mr.T. Selvam, Ms.D. Mohana Priya
Department of Commerce CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu
Abstract
The rapid growth of digital technology has significantly transformed the tourism industry by enabling travellers to access tourism services through online platforms. Government tourism organizations are increasingly adopting digital platforms to enhance service quality, improve accessibility, and provide greater convenience to tourists. In this context, the Tamil Nadu Tourism Development Corporation (TTDC) has implemented a digital platform that offers services such as online accommodation booking, tour package reservations, destination information, transportation details, and secure online payment facilities. This study aims to analyze the effectiveness of TTDC’s digital platform in enhancing tourist comfort and satisfaction. The research examines tourists’ perceptions, usage patterns, and satisfaction levels regarding TTDC’s online services. Key factors such as ease of navigation, reliability of services, accuracy of information, system responsiveness, and transaction security are considered to evaluate the performance of the digital platform. The study is based on primary data collected from tourists using structured questionnaires, along with secondary data from relevant reports and sources. The findings are expected to highlight the strengths and limitations of TTDC’s digital services and their influence on the overall travel experience. The research will also provide suggestions to improve the efficiency and user-friendliness of the digital platform. Overall, the study contributes to understanding the role of digital platforms in enhancing tourism service delivery and supports the development of more efficient and customer-oriented digital tourism services in Tamil Nadu.
Keywords: Digital Tourism, Online Tourism Services, Tourist Comfort, Digital Platforms, Service Quality.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2026-03-12

Vol : 12
Issue : 3
Month : March
Year : 2026
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