THE HUMAN RESOURCE CONTRIBUTION TO BUSINESS GROWTH IN D- MART AT TIRUPPUR


Dr. N. Deepa, Sanjay S
Department of Commerce with Computer Science, Department of Commerce with Computer Science Dr. N.G.P. Arts and Science College, Coimbatore
Abstract
Human Resource Management plays a crucial role in driving business growth, particularly in retail organizations such as D-Mart located in Tiruppur. The success of D-Mart in Tiruppur can be largely attributed to its effective human resource practices, including strategic recruitment, continuous employee training, performance management, and motivation initiatives. By hiring skilled and customer-oriented employees, the organization ensures efficient store operations and enhanced customer satisfaction. Training and development programs improve employee productivity, product knowledge, and service quality, which directly contribute to increased sales and customer loyalty. Furthermore, performance appraisal systems and incentive schemes motivate employees to achieve organizational goals while maintaining cost efficiency. Effective workforce planning and employee engagement also reduce turnover and create a stable work environment. Overall, the contribution of human resources at D-Mart in Tiruppur significantly supports operational efficiency, customer retention, and sustainable business growth.
Keywords: HRM, Business Growth, Employee Performance, Training, Motivation, Retail Sector, D-Mart, Tiruppur.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2026-03-13

Vol : 12
Issue : 3
Month : March
Year : 2026
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