Despite the rapid proliferation of social commerce platforms, there is a significant disconnect between the perceived glamour of digital entrepreneurship and the actual lived experiences of home-based sellers. This study aims to examine the socio-economic profile of home-based sellers engaged in social commerce and analyze the extent of income generation achieved through these activities. Collecting primary data from 153 respondents in Coimbatore, the research assesses how social commerce features influence earnings and identifies severe operational challenges such as high shipping costs, courier delays, and workspace overlap. The findings highlight that while sellers achieve sustainable margins, mitigating logistical and spatial constraints is vital for consistent income growth.