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  2. Vol. 12 Issue. 3 (March-2026) EPRA International Journal of Multidisciplinary Research (IJMR)

IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER BUYING BEHAVIOUR

Srishti , Dr. Khushboo Agnihotri
Student, Amity University, Lucknow
DOI:
Abstract
This study analyzes the impact of celebrity endorsements on consumer buying behaviour based on a survey of 100 respondents.
Keywords:
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2026-03-28
Vol : 12
Issue : 3
Month : March
Year : 2026
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