The present paper is devoted to the impact of digital marketing strategies on consumer purchasing intention within the digital landscape which is quickly evolving. As internet technologies and Digital marketing is becoming more of a phenomenon, as social media websites keep gaining momentum. instrument to influence consumer behavior and decision. The main goal of the research is to investigate how various variables of digital marketing, e.g. use of social media, are affected. internet advertising, engagement behavior, perception of content and trust and credibility on consumer purchasing intention. The research design is descriptive and empirical research design that is based on primary data gathered in 100 respondents by a structured. questionnaire of 5 points Likert scale. Random sampling method has been used and the data gathered has been analyzed using SPSS using regression analysis to investigate the relationship among the variables. The study findings suggest that digital marketing practices can profoundly influence consumer purchasing intention, and the concept of content perception and trust and credibility appeared to be the most powerful ones. The positive and significant impact has also been noted on social media usage whereas engagement behavior has also shown negative impact. The general model has shown a high explanatory power, and this has verified the usefulness of digital marketing variables in the explanation of consumer behavior. The results indicate that companies ought to aim at producing quality content, establishing consumer confidence, and maximizing on digital platforms to increase intentions in making purchases. The paper has concluded that digital marketing is an important factor influencing the decision of consumers in the contemporary market and has significant information to impart to marketers to create consumer-focused and effective marketing strategies.