This study investigates consumer purchase intentions toward fast-moving consumer goods (FMCG) brands that implement cause-related marketing (CRM) and examines the link between CRM factors and corporate image. In a highly competitive environment, companies associate with social causes to enhance brand perception and strengthen customer relationships. The research aims to assess consumers’ purchase intentions for FMCG brands engaged in CRM and to analyse how factors such as cause–brand fit, credibility, transparency, and perceived social impact influence corporate image. The study adopts a descriptive and analytical design, collecting primary data from consumers through a structured instrument. Statistical methods, including correlation and regression analysis, are used to test the hypothesis. The findings indicate that effective CRM initiatives positively influence purchase intentions and strengthen corporate image.