SOCIAL MEDIA INFLUENCE ON ENTREPRENEURIAL INTENTIONS OF ABM STUDENTS
Ma. Grace Angel T. Dayos
UNIVERSITY OF URDANETA UNIVERSITY, Philippines
Abstract
This study examined the influence of social media on the entrepreneurial intentions of Accountancy, Business, and Management (ABM) students in the Guimba East District. Specifically, it determined the respondents’ demographic profile, assessed the level of social media influence in terms of entrepreneurial concepts and opportunity, technical adaptability, product improvement and development, student-life balance, network building, and promotion, and identified whether significant differences existed between respondents’ profiles and the level of social media influence. A descriptive-correlational research design was utilized using a researcher-made questionnaire administered to 200 ABM students selected through stratified random sampling. Frequency, percentage distribution, weighted mean, t-test, and Analysis of Variance (ANOVA) were used in analyzing the data. Findings revealed that respondents were highly exposed to social media and that social media was highly influential across all dimensions of entrepreneurial intentions. Results further showed no significant difference between respondents’ demographic profiles and the level of social media influence. The study highlights that social media, when integrated into entrepreneurship education, may intensify students’ entrepreneurial intentions by making learning more practical, relevant, and experience-based. Based on the findings, the DIGI-ENTREP Program was proposed to strengthen entrepreneurial intentions through social media integration.
Keywords: social media, entrepreneurial intentions, ABM students, entrepreneurship education, digital entrepreneurship
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2026-05-11
| Vol | : | 12 |
| Issue | : | 5 |
| Month | : | May |
| Year | : | 2026 |