A COMPARATIVE ANALYSIS OF ADVERTISEMENT CONTENTS OF SELECT FMCG PRODUCTS OF INDIA AND WESTERN COUNTRIES


Dr. Kushal De,Nandini Mitra
ASSISTANT PROFESSOR OF COMMERCE (DR. KUSHAL DE) and GUEST LECTURER(NANDINI MITRA) , DHRUBA CHAND HALDER COLLEGE and SURENDRANATH COLLEGE
Abstract
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EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2020-07-03

Vol : 6
Issue : 6
Month : June
Year : 2020
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