A REVIEW ON CUSTOMERS PERCEPTION TOWARDS E-BANKING SERVICES- A COMPARATIVE STUDY
Dr. Sowmya Praveen K,Dr. C.K. Hebbar
Ph.D Research Scholar, Bharathidasan University
Abstract
This paper highlights the comparative study of customers perception towards E-Banking services. E-banking is an electronic banking system, an individual can do the banking transactions through electronic gazettes. In today’s highly competitive world, in India, there are lot of nationalized banks, private banks and foreign banks are available. All these banks are providing fabulous services to the customers. E-Banking provides lot of benefits to the customers. Due to the competition in the banking environment, today customers are having the choice to select the banks. The bank which provides good and fast services, will get the greater number of customers. Hence this study is conducted to know the comparative study of customers perception towards E-Banking services.
Keywords: E-Banking, Perception, benefits and difficulties
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2021-04-05
Vol | : | 7 |
Issue | : | 4 |
Month | : | April |
Year | : | 2021 |