THE INFLUENCE OF ENTREPRENEURSHIP PROGRAM CONTENT ON THE BUSINESS VIABILITY OF YOUTH ENTREPRENEURS
Siti Noor Shamilah Misnan, Halimah Abdul Manaf
Dr, colgis
Abstract
Entrepreneurship has been recognized as a pillar to the development of a country. In this context, the government plays an important role in the provision of space and opportunities to entrepreneurs through the entrepreneur development agenda. Undoubtedly, every development agenda requires allocation to ensure that every development has a positive impact on the target group, especially for Bumiputera youths. Therefore, this study aims to identify the influence of entrepreneurship program content on the business viability of youth entrepreneurs. Using quantitative methods (questionnaires), a total of 387 TUBE entrepreneurs were made as respondents. The results show that the level of effectiveness of the entrepreneurship program towards the viability of the business is at a low level. The regression analysis found that 23 factors influence the content of the entrepreneurship program on the business viability of the youth entrepreneurs. Therefore, improvement is an important element that needs to be focused on in the process of further strengthening the TUBE entrepreneurship program. In this study, improvement should be seen from two perspectives, namely entrepreneurs and the organizers, namely the government represented by the Ministry of Entrepreneur Development and Cooperatives (KPUK).
Keywords: entrepreneurship, business viability, TUBE, youth, program content
Journal Name :
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EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2021-04-07
Vol | : | 7 |
Issue | : | 4 |
Month | : | April |
Year | : | 2021 |