Solid waste management has gained a lot of attention to the research community now-a- days. Out of the various solid waste, accumulated waste tyres, has become a problem of interest because of its non- biodegradable nature. Most of the waste tyre rubbers are used as a fuel in many of the industries such as thermal power plant, cement kilns and brick kilns etc. Unfortunately, this kind of usage is not environment friendly and requires high cost. Thus, the use of scrap tyre rubber in the preparation of concrete has been thought as an alternative disposal of such waste to protect the environment. In this study an attempt has been made to identify the various properties necessary for the design of concrete mix with the coarse tyre rubber chips as aggregate in a systematic manner. In the present experimental investigation, the M20 grade concrete has been chosen as the reference concrete specimen. Scrap tyre rubber chips, has been used as coarse aggregate with the replacement of conventional coarse aggregate.