The level and characteristics of research devoted to the expressiveness of media language are determined by the state and level of evolution of world linguistics. World linguistics has shown that the study of language should be studied not as a closed system, but as a system in motion, that is, in relation to such areas as society, thought, culture, politics, ideology, religion. The connection of the concept of expressiveness in the media language with different areas opens up a wide range of possibilities in the discovery of its new features. Therefore, the language of the media is studied in conjunction with other fields. The principle of language research in this way opens up new perspectives that lead to a deeper understanding of the specific nature of media language. The emergence of speech linguistics, which studies language as speech, i.e., a dynamic phenomenon, has also led to radical changes in world linguistics.