Online markets are dynamic. Online markets are part of the information and communications technology-intensive service sector which has exhibited an acceleration of labour productivity growth in many countries. A qualitative indication of the dynamic character of online markets is given by evidence of the range of experimentation in terms of business models, the rate of growth of successful platforms and the level of ongoing innovation and disruptive change in areas such as growth of mobile internet and devices and of the social web. A study on customers’ awareness, opinion, period of purchasing , reason for purchase, the price of product and their satisfaction towards the product in E-shopping.