As a result, the market of smartphones has been escalating every year with increasing innovation. In third quarter of 2012 the number of smartphones use totaled 1.03 billion, a 47% increase from third quarter 2011.india is one of the fastest growing economics all over the world. It is true that hi tech technology has played a vital role in attracting the people towards smartphones. There are variety of smartphones with different names and brands available in the market such as apples, one plus, vivo, Samsung, etc. Brand is another factor that drives people to buy smartphones. The Tools like Percentage Analysis and Rank analysis were used for the study. The major purpose of this study is to analyze consumer behavior towards smartphones in the Tirupur city by finding the factors which influence consumer in their smartphones purchases