A STUDY ON CUSTOMER SATISFACTION TOWARDS YAMAHA BIKES WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr.T.Priyadharshini, Mr. Ashwin Harindran
Assistant Professor, Dr.N.G.P. Arts and Science College
Abstract
This study is based to identify the factors that influence the customer satisfaction on Yamaha two-wheelers bikes in Coimbatore city in the state of Tamilnadu. The study used 5 years of Yamaha bikes secondary data and main objective is find out the performance ratios of the company which can be helpful in determining the growth of the company. The various tools like simple percentage method, ranking analysis and Likert scale were used for the study. The report affords a brief image of the Yamaha bikes through the report; attempts have been complete to assess the purpose for customers satisfaction of Yamaha bikes. The suggestions given in this study will improve the sale of the product and thus improve their efficiency and production. Finally, Company is performing well in terms of performance and it is satisfactory.
Keywords: Overall performance, Growth aspects, Company overlook.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-06

Vol : 7
Issue : 7
Month : July
Year : 2021
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