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A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO AMAZON


Mr. S. Muruganandham,Mr. S. Nithin
Assistant professor, Dr. NGP arts and science college
Abstract
Online shopping is nowadays used everywhere or in every corner of the world, and it’s happening only because of internet, customers directly make an order of something they need through online. The study used both the primary and the secondary data and main objective is to find out the benefits available on online shopping through amazon. The various tools like simple percentage method and rank analysis method were used in the study. The suggessions reveal most of the respondents have a good opinion about online shopping, though there are so many problems to be improved by the vendors and service providers. Finally the amazon reaches its maximum growth by providing seasonal offers and disounts to the customers.
Keywords: Internet, Benefits, Seasonal offers
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-06

Vol : 7
Issue : 7
Month : July
Year : 2021
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