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A STUDY ON MARKETING PRACTICES AND OPPORTUNITIES OF MUSHROOM CULTIVATION WITH SPECIAL REFERENCE TO NILGIRIS DISTRICT


Mr. S. Muruganantham, Ms. Roshini. G
Assistant Professor, Dr.N.G.P. Arts and Science College
Abstract
Mushroom cultivation has enormous potential to improve food security and income generation. Mushrooms are fungi which are cherished for their flavor as well for their nutritional value. Mushroom production can generate equitable economic growth that has already had impact at national and regional levels. In Nilgiris all mushroom growers were selling the products in packaged form but without any brand name. There are varieties of mushrooms available one of those are Button mushroom. The tools like Percentage Analysis and Rank Analysis were used for the study. The major purpose of the study is to analyze the opportunities that are available for mushroom growers in market and also certain schemes that are available which creates infrastructure facilities for production.
Keywords: Mushroom, Nutritional value, Growth, opportunities.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-08

Vol : 7
Issue : 7
Month : July
Year : 2021
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