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A STUDY ON CUSTOMERS SATISFACTION TOWARDS HONDA BIKES WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr. R. Mayilsamy, Mr. Prakash.V
Assistant Professor, DR NGP ARTS AND SCIENCE COLLEGE COIMBATORE
Abstract
This study is based on the customer satisfaction on Honda two-wheelers bikes in Coimbatore city in the state of Tamilnadu. The study analysis the growth and performance of the company by using performance ratios. The various tools like simple percentage method and Likert scale were used for the study. The report analyses a brief image of the Honda bikes through the report; attempts have been complete to assess the purpose for customers satisfaction of Honda bikes. The suggestions given in this study will improve the overall growth of the company. Finally, Honda Company is performing well in terms of performance and it is satisfactory.
Keywords: company growth, company service, customer satisfaction.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-09

Vol : 7
Issue : 7
Month : July
Year : 2021
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