Tamil Nadu is the one of the ten largest milk producing states in India. The goal of the study is to know the consumers satisfaction towards Aavin milk, So I decided to do the project as “A Study on consumers’ satisfaction towards Aavin Milk with special reference to Coimbatore city”. The main objective of this study is to find out the prominent reason on consumer satisfaction towards Aavin milk. To identify the factors influencing the level of satisfaction towards aavin milk. To identify the problems faced by the consumer while using aavin milk. Tools used in this project is Simple percentage analysis, Likert scale Analysis. Some of the consumers suggestion is to improve the quality of aavin milk by the way of advanced scientific methods. Some of the consumer suggestion is to improve the packing of the aavin milk. Most of the customers suggestion is to reduce the price of the aavin milk products. From this study it is concluded that most of the consumer are satisfied with the Aavin milk. From the various respondents the research has gathered lot of information’s about Aavin milk. The data shows the consumer buy the aavin milk for its quality, purity and taste.