A STUDY ON FACTORS AFFECTING BUYING BEHAVIOUR OF CONSUMERS FOR ECO-FRIENDLY PRODUCTS IN TIRUPPUR CITY


Dr. K. Vanaja, Ms. V. Shanmuga Priya
DR. K. VANAJA, Professor and Head of the department, Dr. N.G.P Arts and Science College
Abstract
The purpose of the study is to know the variables affecting the buyer buying behaviour towards eco-friendly products. It reveals, Products aren’t the sole thing which may be eco-friendly and actions also are friendly to the environment. The target of the study is to live the consumer’s satisfaction towards eco-friendly products. Data has been collected through survey method with 120 respondents. Tools utilized in the project were simple percent analysis and likert scale analysis. It suggested that customers should also develop their self-interest to use the eco-friendly products in their day-to-day life. This study concluded that the producers should provide eco-friendly products with superior quality which must meet consumer’s expectation and therefore the quality of eco-friendly products must be consistent and reliable.
Keywords: eco-friendly products, consumer satisfaction, environment
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-14

Vol : 7
Issue : 7
Month : July
Year : 2021
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