A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES IN INDIAN BANK WITH SPECIAL REFERENCE TOWARDS COIMBATORE CITY
Dr. D. Sivasakthi, Ms. R.A.Aswathy
Associate Professor, Dr. N.G.P. Arts and Science College
Banking in India has been a protracted journey. It has seen a variety of changes because of innovations and technologies. This paper describes about the customer satisfaction towards e-banking in Indian bank in Coimbatore city. The data has been collected by survey through questionnaire with 115 respondents. The primary data and secondary data are used for the study, the primary data is collected using questionnaires and secondary data is collected from articles, books and websites. Convenient sampling technique is used and the tools used for the analysis are simple percentage and likert analysis. Most of the customers suggest demonstration for their convenient usage. Thus the study concluded that e-banking services in Indian bank are positive among the customers.
Keywords: E-banking services in Indian bank, customer satisfaction, preference
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
Published on : 2021-07-16