LEVEL OF AWARENESS AND SATISFACTION ON AVAILING SERVICE OF INDIA POST SAVING SCHEME WITH SPECIAL REFERENCE TO COIMBATORE CITY


Mr.A.David , Ms. E.Shruthi
ASSISTANT PROFESSOR, Dr.N.G.P. ARTS AND SCIENCE COLLEGE
Abstract
Saving and investment are the key perquisites for development and advancement of an economy. The study has been conducted in Coimbatore city and the analyses were made through the responses collected from Post Office Savings account holders. The objective of the study is to analyze the socio-economic status of investor, their investment pattern and the level of satisfaction. Various tools like simple percentage analysis, Likert analysis and Rank analysis are used to analyse the study. The study reported that many youngsters are eager to save for their future, but due to lack of awareness they prefer bank deposit schemes over post office saving schemes. The study has advised the India Post to raise the interest rates and also bring out new more schemes especially for the benefit of women and children.
Keywords: Socio-economic status, saving schemes, India Post.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-16

Vol : 7
Issue : 7
Month : July
Year : 2021
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