A COMPARATIVE STUDY ON USERS' SATISFACTION TOWARDS GOOGLE PAY AND PAYTM WITH SPECIAL REFERENCE TO COIMBATORE CITY


Dr. R. Mayilsamy, Ms. S. Vishmita
Assistant Professor, Dr.N.G.P Arts and Science College
Abstract
Online banking allows a user to conduct financial transactions via the Internet. Online banking is also known as Internet banking or web banking. The study is about Google pay and Paytm user’s in Coimbatore city. To know the satisfaction level of the customers, the developers introduced new features to attract the users. So, this study is to identify the problems and preference among Google pay and Paytm users. The tools used in this study are percentage analysis, ranking analysis and Likert scale analysis. Users are advised to keep payment information as secure as possible. Hence this study concludes that success of e-commerce payment systems depends on consumer preferences, ease of use, cost, authorization, security, authentication, accessibility and reliability.
Keywords: Google pay, Paytm, Comparison, Satisfaction
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-21

Vol : 7
Issue : 7
Month : July
Year : 2021
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