A STUDY ON CONSUMER SATISFACTION TOWARDS TITAN WATCHES WITH SPECIAL REFERENCE TO COIMBATORE CITY


Mr. A. David, Ms. S.Makeswari
Assistant Professor, Dr.N.G.P Arts and Science college
Abstract
Time performs a crucial position in each walks of life. Nothing as fashioned out present understanding of time as much as invention of wrist watches. Today titan is the market leader of watch industry in India. The research design adopted for this study is descriptive design. Both primary and secondary has been used. The questionnaire is used to collect the primary data.The sample size of this study is 110.The tools of the data collections are simple percentage and likerts scale analysis.Finally,the main aim of the study is know the satisfaction level of consumer towards Titan watches with special reference in Coimbatore city.
Keywords: Titan wristwatch, product Quality, Satisfaction level.
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)

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Published on : 2021-07-23

Vol : 7
Issue : 7
Month : July
Year : 2021
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