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  2. Vol. 7 Issue. 7 (July-2021) EPRA International Journal of Multidisciplinary Research (IJMR)

A STUDY ON INFLUENCE OF VIRAL ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR OF CUSTOMERS UNDER E-MARKETING STRATEGIES

Dr. K. Vanaja, Mr. B. Krishna Prasath
HEAD OF THE DEPARTMENT, DR.N.G.P ARTS AND SCIENCE COLLEGE
DOI:
Abstract
The Purpose of this study is to find the influence of viral advertising on impulsive buying behaviour of customers under E-marketing strategies. Questionnaires were distributed to both men and women who involves more online shopping. Using Convenience Sampling Technique, a total sample of 120 were obtained. The Result showed that viral advertising motivates the impulsive buying behaviour and also customer is aware of viral advertising and E-marketing Strategies.
Keywords: Impulsive Buying, Viral Advertising, E-Marketing Strategies
Journal Name :
EPRA International Journal of Multidisciplinary Research (IJMR)
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Published on : 2021-07-23
Vol : 7
Issue : 7
Month : July
Year : 2021
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